Sports Marketing: Copywriting, Strategy & Creative
SPRINT | NETFLIX
Life in the fast lane.
The road to gold for Netflix began with SPRINT. As Senior Copywriter, I collaborated with the design team to create an Olympic quality-campaign for the docuseries that races from the World Championships to the Paris Olympic Games.
Stop at nothing!
Every athlete has a story and our strategy captured the unique dramas and challenges the athletes faced on the road to Paris. As a fan of both the Olympics and world-class sprinting, it was a thrill to contribute to this gold-medal campaign.
Client: Netflix | Project: Key Art Campaign | Assignment: Creative Ideation & Taglines | Tagline: Stop at Nothing | Agency: Canyon
30 FOR 30 | ESPN
The Human Drama of Sports
When ESPN was planning to celebrate its 30th anniversary with 30 new films by 30 visionary directors, we helped create the positioning strategy and brand identity for this now iconic sports documentary brand. With the launch of the groundbreaking series, the collaboration continued with creative explorations and taglines for each of the award-winning films.
UNTOLD | NETFLIX SPORTS | BRAND LAUNCH
Sporting a New Brand
When Netflix launched its groundbreaking sports documentary series, our creative team developed creative strategy, brand identity and the name — UNTOLD — which was a promise to uncover iconic sports tales in the voice of the athletes who had never told their stories before.
As Senior Copywriter, I was part of the team that proposed the name, Untold and developed the supporting narrative for the series, as well as messaging, taglines and strategy for each individual title.
Client: Netflix | Project: Untold | Agency: And Company
HYDE LOUNGE AT CRYPTO.COM ARENA | SBE
Our creative team collaborated with luxury experience brand SBE in the design and messaging of premium hospitality brands from hotels to restaurants to clubs. For Hyde Lounge we developed branding for exclusive sports experience packages at Crypto.com Arena in Los Angeles and T-Mobile Arena in Las Vegas. These all-access packages and membership opportunities provide VIP experiences at world-class sports events and concerts.
VIP Experiences in LA & Vegas
Combining our sports and hospitality marketing expertise, we created a brand guide and messaging for the all-access Hyde Society Membership offering promising VIP experiences in Los Angeles and Las Vegas.
The best seats and drinks in the house.
In naming the the lounge, we created ‘Hyde’ to evoke the wild side of hospitality as inspired by the tale of Dr. Jeckyll and Mr. Hyde. Our team developed the strategy and roll-out for the exclusive and sought-after membership in the Hyde Society for the best seats and drinks in the house.
NFL NETWORK | RED ZONE
The game changer.
With the introduction of RedZone, NFL Network revolutionized the way fans watch football. Our team developed the creative and messaging to kick off the first season and then continued to evolve the brand over the next decade.
With over ten years on the NFL Network account, I had the opportunity to contribute to many campaigns, launch several new series and help develop the voice and tone of the brand.
As a key creative on the account, I was responsible for developing and maintaining messaging that aligned our campaigns with both the league style guide and the network brand guidelines.
Client: NFL Network | Project: NFL Redzone + Gameday | Agency: And Company
THE HUMAN SIDE OF SPORTS | ADDITIONAL CREATIVE
Let’s go!
The thrill of victory and the agony of defeat defined my TV sports childhood. From going to college football games with my dad to swimming, running, and playing baseball — sports have always been one of my passions. I am still an avid fan and thrive on opportunities to promote sports properties and experiences.
I contributed taglines, strategy, and creative concepts to the following projects that both celebrated and investigated the wide world of sports.
